2024 - Now
Product
Brand
Web
Design System
Since joining Tola, I’ve led and contributed to several high-impact initiatives, including the design of our AI assistant to streamline invoicing, billing, and collections. I also spearheaded the redesign and launch of a new onboarding flow and an AI-powered document ingestion system, which drastically reduced bank authentication time and significantly accelerated customer onboarding.
2023 - 2024
Product
Design System
Brand
Web
As the Founding designer at Rig, we solved the complexity of application development on Kubernetes. I led the Design of Product and Brand taking the company from 0 -> 1. In my time, I designed the Rig product from the ground up, defined the design system, crafted the brand, and designed and built every webpage in Framer.
2021 - 2022
Brand
Web
Design System
Following a successful rebrand, I rolled out a new design system across the site and brand assets — a system that became the foundation for both the evolving brand and product. Following this I aided the refinement of creative campaigns, while collaborating closely with devs to polish every detail.
2021
Product
Brand
Design System
Web
I developed a scalable brand identity for Toit, capturing the aspirations of its users. Working with the ex-Google team behind Chrome V8, I applied the new brand across web, docs, product, and interface — ensuring consistency throughout. Also involved in interaction design, illustration, prototyping, social campaigns, and workshops with engineers on product and market fit.
2021
Brand
Bridging the gap between the stereotypical kebab and quality food. Logo and identity design for Jimmy’s - a demonic and skater inspired street food vendor. I designed illustrations, packaging, stickers and other supporting visuals.
2021
Product
Brand
Web
Making coding feel like playtime. App design for a gamified learning platform that teaches kids to code in Python, Scratch, Lua and Java — all with the help of quirky robot characters. I led the design of the app’s interface, brand and website.
© 2025 Jack Theobald