2024 - Now
Product
Brand
Design System
Web
Since joining Tola, I’ve led and contributed to several impactful initiatives, including the design of our AI assistant for smarter invoicing, billing, and collections. I spearheaded the design and launch of a revamped onboarding flow and AI-powered document ingestion system, which drastically reduced bank authentication time and significantly accelerated the overall customer onboarding process.
2023 - 2024
Product
Design System
Brand
Web
I was Founding designer at Rig, where we solved the complexity of application development on Kubernetes. I led the Design of Product and Brand taking the company from 0 -> 1. In my time I designed the Rig product from scratch, defined the design system, created the brand, and designed and built every webpage in Framer.
2021 - 2022
Brand
Web
Design System
Following a successful rebrand, I introduced a new design system that became the foundation for both the evolving brand and product. This system was rolled out across the website and all brand assets. I then supported creative campaign refinement, collaborating closely with developers to ensure every detail was polished and on-brand.
2021
Product
Design System
Brand
Web
I developed a scalable brand identity for Toit, reflecting the aspirations of its users. Collaborating with the ex-Google team behind Chrome V8, I applied the new brand across web, documentation, product, and interface to ensure consistency at every touchpoint. I also contributed to interaction design, illustration, prototyping, social campaigns, and led workshops with engineers on product and market fit.
2021
Brand
Bridging the gap between classic kebab culture and quality street food, I created the logo and identity for Jimmy’s — a skater- and demon-inspired vendor with attitude. The work included custom illustrations, packaging, stickers, and a range of supporting visuals to bring the bold brand to life.
2021
Product
Design System
Brand
Making coding feel like playtime — I led the design of a gamified learning platform that teaches kids to code in Python, Scratch, Lua, and Java, all guided by quirky robot characters. My work spanned the app’s interface, brand identity, and website.
© 2025 Jack Theobald