To some the idea of selling your personal information is daunting, never mind it’s already being sold without your knowledge. As a new start-up u-earn approached me to create a brand, platform, web and social presence to share their vision across the nation and beyond. U-earn speaks in an approachable tone, using pleasant colours and personable illustrations, all aimed towards informing and helping their customers.
My aim wasn't to just make personal information “less scary.” But make it more engaging and approachable. From there, I worked closely with u-earn to hone their vision, strategy, language, design, and voice.
I can’t overstate enough how much value you've added. I really appreciate the hard work on this project - it's only the beginning of u-earn.